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Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2019
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Volume 3 (2019), Edition 3
SMR - Journal of Service Management Research- Publisher:
- 2019
Summary
SMR is a platform for the academic dialog between service researchs from different economic disciplines. It offers critical depictions of the newest developments in the central areas of service research. Thereby SMR dedicates itself particularly to interdisciplinary research agendas.For more information for authors and subscribers, see rsw.beck.de/zeitschriften/smr.
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Bibliographic data
- ISSN-Print
- 2511-8676
- ISSN-Online
- 2942-3392
- Publisher
- Nomos, Baden-Baden
- Language
- English
- Product type
- Volume
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Article
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Page 110 - 110
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2019
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Page 111 - 125
Conversational agents (CA) that interact with users in human language have become increasingly popular over the past years. This study explores antecedents of the user experience with CAs in hedonic digital services, utilizing the example of music...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2019
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Page 126 - 136
It is well known that adolescents like to shop in groups and together with their friends. However, the term „friend” can have many different connotations among teenagers. Associations range from loose acquaintances to best friends, from...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2019
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Page 137 - 147
Given the importance of brands in the service context, service companies in particular should be aware of the antecedents of employees’ brand citizenship behavior (BCB). Although a considerable number of antecedents of BCB have been identified,...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2019
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Page 148 - 160
This paper investigates the importance of positive word-of-mouth (WOM) effects on estimating the customer lifetime value (CLV) in start-up businesses. In line with prior research, we assume that, especially in young companies such as start-ups,...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2019
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