Despite the efforts of modern scholars to explain the origins of science communication as a social, rhetorical, and aesthetic phenomenon, most researchers approach the popularization of science from the perspective of present issues, thus ignoring its historical roots in classical culture along with its continuities, disruptions, and transformations.This volume fills this research gap with a genealogically reflected introduction into the popularization of science as a recurrent cultural technique. The category »popular science« is elucidated in interdisciplinary and diachronic dialogue, discussing case studies from all historical periods.Classicists, archaeologists, medievalists, art historians, sociologists, and historians of science provide the first diachronic and multi-layered approach to the rhetoric techniques, aesthetics, and societal conditions that have shaped the dissemination and reception of scientific knowledge.
List of Figures Kein Zugriff Seiten 9 - 12 Jesús Muñoz Morcillo
Preface Kein Zugriff Seiten 13 - 20 Jesús Muñoz Morcillo
The Origins of Popular Science as a Rhetorical and Protreptical Practice Kein Zugriff Seiten 23 - 64 Jesús Muñoz Morcillo
From Rational Recreation to Fun with Science. Continuities in the History of Science Popularization since the Enlightenment Kein Zugriff Seiten 65 - 92 Oliver Hochadel
Mythology and Rhetoric Exercises at the Greek School Kein Zugriff Seiten 95 - 114 Mathias Herweg, Marion Gindhart, Elin Manker, María J. Martín-Velasco, Matteo Rossetti, Martin Streicher, Maurice Parussel, Beatrice Immelmann, Dorit Engster, Alexandra Axtmann, Lars F. Köppen, Markus Sehlmeyer, Miira Hill, Courtney Ann Roby, Sara Matías Pérez, Oliver Jehle, Dirk Hommrich, Kathrin Klohs, Lena Trüper, Jose Antonio Fernández Delgado, Erna Fiorentini, Oliver Hochadel
The Panathenaic Prize-Amphorae as Communication Media Kein Zugriff Seiten 115 - 130 Martin Streicher
Popular Knowledge and its Rhetorical Use in Aristotle Kein Zugriff Seiten 131 - 150 María J. Martín-Velasco
Ékphrasis as a Device for Knowledge Dissemination in Euripides Kein Zugriff Seiten 151 - 164 Sara Matías Pérez
Argument Schemes Related to Popular Science in the Second Sophistic Kein Zugriff Seiten 165 - 178 Maurice Parussel
Knowledge about the Sea and its Creatures in the Roman Empire Kein Zugriff Seiten 179 - 214 Dorit Engster
The Celestial Axis in Manilius'' Astronomica: Making the Invisible Visible Kein Zugriff Seiten 215 - 228 Matteo Rossetti
Popular Mechanics: Hero of Alexandria from Antiquity to the Renaissance Kein Zugriff Seiten 231 - 254 Courtney Ann Roby
Knowledge Order and Knowledge Popularization in Pre-Modern Encyclopaedism Kein Zugriff Seiten 255 - 284 Mathias Herweg
Was Cometen eygentlich seyen.* Ways of Imparting Knowledge about the Nature of Comets in Early Modern Ephemeral Literature Kein Zugriff Seiten 285 - 314 Marion Gindhart
More Publicity through Very Short Books. Epitomes in Late Antiquity and the Renaissance Kein Zugriff Seiten 315 - 344 Markus Sehlmeyer
Pictorial Science and Enlightenment Art: Joseph Wright, William Pether, and the Cognitive Effect of Grayscales Kein Zugriff Seiten 345 - 364 Oliver Jehle
Popularity Despite Anti-Popularization Thinking of Optical Drawing Devices in the Early 19th Century Kein Zugriff Seiten 367 - 390 Erna Fiorentini
Wilhelm Lübke. Art History for Feuilletons Kein Zugriff Seiten 391 - 406 Alexandra Axtmann
Popular Aesthetics of the 19th Century. Ornamental Prints and Pattern Sheets as Actors for Popularization During the 1870s Kein Zugriff Seiten 407 - 424 Elin Manker
Wassily Kandinsky''s Conception of a Vibration of the Soul: Art Theory at the Crossroads of Esoteric Literature, Popular Science, and Aesthetics Kein Zugriff Seiten 425 - 440 Beatrice Immelmann
Visual Nature Metaphors of Cybernetics in Popular Science and the Arts Kein Zugriff Seiten 441 - 460 Lena Trüper
From "The Destroyer of Worlds" to "Atoms for Peace" (and Back?). The Discourse on Nuclear Power in US Popular Science Magazines during the Early Cold War Era Kein Zugriff Seiten 461 - 476 Lars F. Köppen
Iconophilia of the Brain, Stage 3? An Epistemic Regime, the Popular Science Magazine Gehirn & Geist, and Visual Culture Kein Zugriff Seiten 477 - 496 Dirk Hommrich
Watch and Learn! Image-Based Popularization of Academic Reasoning and Scientific Action in Fictional Movies and Comics Kein Zugriff Seiten 497 - 516 Kathrin Klohs
Innovative Popular Science Communication? Materiality, Aesthetics, and Gender in Science Slams Kein Zugriff Seiten 517 - 544 Miira Hill
On Honey, VR Goggles, and Real Medicine Kein Zugriff Seiten 547 - 552 Jesús Muñoz Morcillo
About the Authors Kein Zugriff Seiten 553 - 558 Jesús Muñoz Morcillo
Index of Names and Terms Kein Zugriff Seiten 559 - 586 Jesús Muñoz Morcillo
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