Despite the efforts of modern scholars to explain the origins of science communication as a social, rhetorical, and aesthetic phenomenon, most researchers approach the popularization of science from the perspective of present issues, thus ignoring its historical roots in classical culture along with its continuities, disruptions, and transformations.This volume fills this research gap with a genealogically reflected introduction into the popularization of science as a recurrent cultural technique. The category »popular science« is elucidated in interdisciplinary and diachronic dialogue, discussing case studies from all historical periods.Classicists, archaeologists, medievalists, art historians, sociologists, and historians of science provide the first diachronic and multi-layered approach to the rhetoric techniques, aesthetics, and societal conditions that have shaped the dissemination and reception of scientific knowledge.
The Origins of Popular Science as a Rhetorical and Protreptical Practice Kein Zugriff Seiten 23 - 64
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From Rational Recreation to Fun with Science. Continuities in the History of Science Popularization since the Enlightenment Kein Zugriff Seiten 65 - 92
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Mythology and Rhetoric Exercises at the Greek School Kein Zugriff Seiten 95 - 114
The Panathenaic Prize-Amphorae as Communication Media Kein Zugriff Seiten 115 - 130
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Popular Knowledge and its Rhetorical Use in Aristotle Kein Zugriff Seiten 131 - 150
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Ékphrasis as a Device for Knowledge Dissemination in Euripides Kein Zugriff Seiten 151 - 164
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Argument Schemes Related to Popular Science in the Second Sophistic Kein Zugriff Seiten 165 - 178
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Knowledge about the Sea and its Creatures in the Roman Empire Kein Zugriff Seiten 179 - 214
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The Celestial Axis in Manilius'' Astronomica: Making the Invisible Visible Kein Zugriff Seiten 215 - 228
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Popular Mechanics: Hero of Alexandria from Antiquity to the Renaissance Kein Zugriff Seiten 231 - 254
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Knowledge Order and Knowledge Popularization in Pre-Modern Encyclopaedism Kein Zugriff Seiten 255 - 284
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Was Cometen eygentlich seyen.* Ways of Imparting Knowledge about the Nature of Comets in Early Modern Ephemeral Literature Kein Zugriff Seiten 285 - 314
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More Publicity through Very Short Books. Epitomes in Late Antiquity and the Renaissance Kein Zugriff Seiten 315 - 344
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Pictorial Science and Enlightenment Art: Joseph Wright, William Pether, and the Cognitive Effect of Grayscales Kein Zugriff Seiten 345 - 364
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Popularity Despite Anti-Popularization Thinking of Optical Drawing Devices in the Early 19th Century Kein Zugriff Seiten 367 - 390
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Wilhelm Lübke. Art History for Feuilletons Kein Zugriff Seiten 391 - 406
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Popular Aesthetics of the 19th Century. Ornamental Prints and Pattern Sheets as Actors for Popularization During the 1870s Kein Zugriff Seiten 407 - 424
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Wassily Kandinsky''s Conception of a Vibration of the Soul: Art Theory at the Crossroads of Esoteric Literature, Popular Science, and Aesthetics Kein Zugriff Seiten 425 - 440
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Visual Nature Metaphors of Cybernetics in Popular Science and the Arts Kein Zugriff Seiten 441 - 460
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From "The Destroyer of Worlds" to "Atoms for Peace" (and Back?). The Discourse on Nuclear Power in US Popular Science Magazines during the Early Cold War Era Kein Zugriff Seiten 461 - 476
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Iconophilia of the Brain, Stage 3? An Epistemic Regime, the Popular Science Magazine Gehirn & Geist, and Visual Culture Kein Zugriff Seiten 477 - 496
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Watch and Learn! Image-Based Popularization of Academic Reasoning and Scientific Action in Fictional Movies and Comics Kein Zugriff Seiten 497 - 516
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Innovative Popular Science Communication? Materiality, Aesthetics, and Gender in Science Slams Kein Zugriff Seiten 517 - 544
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On Honey, VR Goggles, and Real Medicine Kein Zugriff Seiten 547 - 552
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About the Authors Kein Zugriff Seiten 553 - 558
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Index of Names and Terms Kein Zugriff Seiten 559 - 586
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