
Edited Book
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Werbe- und Kommunikationsforschung II
Methoden – Stärken/Schwächen – Anwendungsbeispiele- Publisher
- Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2022
- Editors:
Media and communication studies analyze media systems, journalism, PR, marketing, and digital platforms. The field provides theoretical frameworks, methods, and case studies for professional communication in a changing media landscape.









