SCM Studies in Communication and Media

While there has been a broad debate on the use of theory in history in general, there are few contributions by historians of communication and the media discussing the role of theory in their particular field. We therefore review and discuss some of...

The aim of this paper is to analyze the impact of the diffusion of the Internet on audience fragmentation in Germany. Fragmentation is defined in terms of a declining probability that an individual will find like-minded others who are concerned...

While most right-wing populist parties use negative political ads that openly attack foreigners and immigrants, some have begun to frame their campaigns more positively. This study examines the 2013 poster campaign on ‘brotherly love’ by the...

This article reviews the empirical research literature on campaign and media effects on vote choice at national elections in European countries for the post-World War II period. Particular efforts are undertaken to obtain a comprehensive picture by...

Young people’s political participation is essential for an effective democracy and sustainable society. Particularly news exposure has been demonstrated to leverage political participation. However, it is suggested with this paper that not only...

Results of opinion polls are used frequently in the press and media users rely on them in order to form an opinion or to make a decision. Sometimes, the reliability of polls can be questioned. This study examines the relative impact of source and...