User Value Perception of Native Apps versus Mini Programs: A Means-End Theory Approach

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Cover of Volume: SMR - Journal of Service Management Research Volume 6 (2022), Edition 3
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SMR - Journal of Service Management Research

Volume 6 (2022), Edition 3

Authors:
Publisher
Nomos, Baden-Baden
Copyright year
2022
ISSN-Online
2942-3392
ISSN-Print
2511-8676

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Full access

Volume 6 (2022), Edition 3

User Value Perception of Native Apps versus Mini Programs: A Means-End Theory Approach

Authors:
ISSN-Print
2511-8676
ISSN-Online
2942-3392
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This study examines the differences between native mobile applications (native apps) and mini programs (MPs) by identifying the attributes and consequences of both types of applications and comparing users’ value perceptions of them. We employ the means-end theory approach, suggesting a hierarchical representation of attributes, consequences, and values. 11 in-depth qualitative interviews were conducted with experienced users of native apps and MPs in the tourism and travel context. The interviews generated two lists of attributes, consequences, and values from the coding processes: one for native apps and the other for MPs. Eight hierarchical value maps are created according to the association between the components at different levels, suggesting shared and unique values generated from using MPs in conjunction with native apps. Our study contributes to the pioneering literature on MPs and, more broadly, to the literature on mobile platform ecosystems in information systems and service research.

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