@article{2022:ryu:user_value,
title = {User Value Perception of Native Apps versus Mini Programs: A Means-End Theory Approach},
year = {2022},
note = {This study examines the differences between native mobile applications
(native apps) and mini programs (MPs) by identifying the attributes
and consequences of both types of applications and comparing users’
value perceptions of them. We employ the means-end theory approach,
suggesting a hierarchical representation of attributes, consequences,
and values. 11 in-depth qualitative interviews were conducted with
experienced users of native apps and MPs in the tourism and travel
context. The interviews generated two lists of attributes,
consequences, and values from the coding processes: one for native
apps and the other for MPs. Eight hierarchical value maps are created
according to the association between the components at different
levels, suggesting shared and unique values generated from using MPs
in conjunction with native apps. Our study contributes to the
pioneering literature on MPs and, more broadly, to the literature on
mobile platform ecosystems in information systems and service
research.},
journal = {SMR - Journal of Service Management Research},
pages = {167--180},
author = {Ryu, Sunghan and Cheng, Kathleen and Schreieck, Maximilian},
volume = {6},
number = {3}
}