Novel Perspectives on Transformative Service Research

The field of Transformative Service Research (TSR) has emerged over a decade ago with a range of seminal and call-to-action papers which have sub­sequently sparked and stimulated scholars’ interest in academic work at the intersection of Transfor mative Consumer Research and Service Research. This special research paper is a perspective piece that sketches trajectories for Transformative Service Researchers drawing on the combined knowl­edge and work of established scholars in the field who take a future perspective by highlighting the prospective development of the domain. Introduc­ing the 10-Collaborators (10C) Framework, the arti­cle outlines a roadmap by relating to the different actors at the micro, meso, macro, and meta levels of the service ecosystem. These collaborators can be affected by contexts that create perceived vul­nerability but are also required to collaborate to ensure the wellbeing of the system itself and its actors. The paper delineates novel TSR approaches for each of the levels and its actors as well as for the conceptual, methodological, practice and policy domains, and outlines novel initiatives. It deducts future research paths and actions points for TSR scholars and practitioners.