Modern Political Campaigns - Inlibra

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Bibliographic data

Copyright year: 2021
ISBN-Print: 978-1-5381-5380-2
ISBN-Online: 978-1-5381-5381-9
Publisher: Rowman & Littlefield, Lanham
Language: English
Pages: 185
Product type: Book Titles

Table of contents

ChapterPages

1. Contents No access
2. Preface No access
3. Introduction No access
Chapter One: Parties and Elections No access Pages 1 - 14
Chapter Two: Planning and Management No access Pages 15 - 36
Chapter Three: Fund-raising No access Pages 37 - 50
Chapter Four: Independent Groups No access Pages 51 - 62
Chapter Five: Vulnerability and Opposition Research No access Pages 63 - 82
Chapter Six: Data and Analytics No access Pages 83 - 92
Chapter Seven: Focus Groups and Polling No access Pages 93 - 114
Chapter Eight: Earned Media No access Pages 115 - 126
Chapter Nine: Paid Media No access Pages 127 - 136
Chapter Ten: Social Media No access Pages 137 - 148
Chapter Eleven: Field Operations No access Pages 149 - 160
Chapter Twelve: The New Permanent Campaign No access Pages 161 - 170
Afterword No access Pages 171 - 174
Acknowledgments No access Pages 175 - 176
Appendix No access Pages 177 - 180
Index No access Pages 181 - 184
About the Author No access Pages 185 - 185

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