This study examines the effects of positive compared to negative appeals in persuasive health communication about sexually transmitted diseases (STDs). The theoretical background draws on the Extended Parallel Process Model, which is mainly used to...
The aim of this study is to display the current email usage among academics and the email‘s influence on the field of science by analyzing qualitative interviews and media diaries with 55 German-speaking academics. Emails pose a particular...
The study examined the association between smartphone use and subjective well-being by comparing regular use with a deprivation condition. Subjective well-being is defined by cognitive and affective components. Regular smartphone use is studied in...
In this study, the Extended Parallel Process Model (EPPM) served as a theoretical background for explaining the persuasive effects of fear appeals on smokers. Based on the self-consistency theory, self-esteem was included as a moderator in this...
The topic of Islamism is obviously connected with fears and is therefore particularly relevant for tabloid journalism. Against this background, a qualitative content analysis of 249 articles on krone.at < http://krone.at/ > was conducted to...