Volume 69 (2015), Edition 2

While the topic of country-of-origin has received widespread attention in literature, the focus has been primarily on product quality and purchase intentions. Less research has been conducted on the effects of country-of-origin in the context of...

In today’s world, country’s reputation and image have become key issues, widely believed to be success factors both economically and politically. Nevertheless, managing a country’s brand is complex and leads to two positions that are...

This study investigates the distance perceptions of Swiss managers and their European trading partners. Our data demonstrate that perceived distances or similarities between Switzerland and its trading partners often can vary and that these...

During the last decades, several Swiss listed firms have decided to switch from internationally recognized accounting standards to Swiss GAAP FER. Some preliminary explanations are provided in this paper. Based on a match-pair sample of 62 firms...