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Media Relations and the Modern First Lady
From Jacqueline Kennedy to Melania Trump
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Publisher:
2020
Summary
Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title “press secretary,” each chapter explores the relationship between a first lady and the media, the role played by her press secretary and communication staff in cultivating this relationship, and the first lady’s media coverage. Contributors exploring the following questions: How effective were the media relations and communication strategies of this first lady and her team? What worked and what did not? Was the first lady a communication asset to her husband's administration? And what can we learn from their media relations strategies? Along with contributing to the scholarship on presidential spouses, the contributions to this volume also highlight the important role media relations plays in strategic political communication. Scholars of communication, media studies, gender and women’s studies, political science, and public relations will find this book particularly useful.
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Bibliographic data
Edition
1/2020
Copyright year
2020
ISBN-Print
978-1-7936-1124-6
ISBN-Online
978-1-7936-1125-3
Publisher
Lexington, Lanham
Language
English
Pages
330
Product type
Edited Book
Table of contents
ChapterPages
Contents No access
Acknowledgments No access
Introduction: Why Do First Lady Media Relations Matter? No access
Chapter One: History of First Lady Media Relations from Martha Washington to Mamie Eisenhower No access Pages 20 - 41
Chapter Two: Jacqueline Kennedy and the Challenge of Establishing Modern First Lady Media Relations No access Pages 42 - 65
Chapter Three: Lady Bird Johnson and the Press: “She Understood the Language of the Trade” No access Pages 66 - 91
Chapter Four: Strength of a Tender Heart: Pat Nixon’s Media Relations No access Pages 92 - 111
Chapter Five: “For all the questions you didn’t ask—I’m grateful”: The Media Relations of Betty Ford No access Pages 112 - 127
Chapter Six: Rosalynn Carter, Mary Finch Hoyt, and the Media: The Rise of the Steel Magnolia No access Pages 128 - 151
Chapter Seven: The Boss’s Wife: Exploring Nancy Reagan’s Complicated Role as Homemaker, Protector, and Advocate No access Pages 152 - 173
Chapter Eight: First Lady Barbara Bush and Press Secretary Anna Perez: Lessons from an Effective Media Relations Partnership No access Pages 174 - 195
Chapter Nine: Soldiering On: Lisa Caputo, Marsha Berry, and First Lady Hillary Rodham Clinton’s Media Relations No access Pages 196 - 219
Chapter Ten: Speaking From the “Velvet Pulpit”: The Media Relations of Laura Bush No access Pages 220 - 243
Chapter Eleven: Michelle Obama and the Effective Use of Strategic Communication: The Art of Mastering Messaging across Multiple Media Platforms No access Pages 244 - 263
Chapter Twelve: Melania Trump’s Bullied Pulpit: Media Relations for an Embattled First Lady No access Pages 264 - 289
Conclusion: The Dynamic Nature of First Lady Media Relations No access Pages 290 - 308
