Cover of book: Sponsorship Culture in the German University Popular Music Festival Market
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Sponsorship Culture in the German University Popular Music Festival Market

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Publisher:
 2023
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Bibliographic data

Edition
1/2023
Copyright year
2023
ISBN-Print
978-3-8376-6578-9
ISBN-Online
978-3-8394-6578-3
Publisher
transcript, Bielefeld
Series
Transdisziplinäre Popkulturstudien
Volume
6
Language
English
Pages
260
Product type
Book Titles

Table of contents

ChapterPages
  1. Frontmatter Full access 1 - 4 Download chapter (PDF)
  2. Contents Full access 5 - 6 Download chapter (PDF)
  3. Introduction No access 7 - 16
  4. Theoretical Perspective One: Sociodemographic Induced Challenges No access 17 - 30
  5. Theoretical Perspective Two: Eventization No access 31 - 46
  6. Theoretical Perspective Three: (Live) Popular Music (Cultures) No access 47 - 70
  7. Theoretical Perspective Four: Reality Model(s) and Cultural Program(s) No access 71 - 96
  8. Theoretical Perspectives Summary No access 97 - 100
  9. Operationalization and Methodological Approach No access 101 - 106
  10. Study One: Qualitative Exploratory Interviews / Organizer and Sponsors No access 107 - 148
  11. Study Two: Focus Group Interviews / Audience No access 149 - 162
  12. Study Three: Quantitative Surveys / Audience No access 163 - 222
  13. Overall Discussion No access 223 - 236
  14. Additional Chapter: COVID-19 No access 237 - 238
  15. References No access 239 - 260

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