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Makeup in the World of Beauty Vlogging
Community, Commerce, and Culture
Editors:
Publisher:
2020
Summary
This collection studies beauty vlogging as a phenomenon operating at the intersection of celebrity culture, digital communities, and the cosmetics industry. Exploring subjects ranging from race and gender to disability and religion, the chapters examine how the genre has impacted social media landscapes and gender expression. The contributors analyze how beauty vlogging makes community and economic success seem accessible for viewers as well as how the beauty vlog itself can function as a platform for enacting and inspiring social commentary and change. Makeup in the World of Beauty Vlogging studies the cultural phenomenon of the beauty vlog as a space where audiences and vloggers find a voice and a means of personal expression via the potentially subversive power of makeup and social media.
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Bibliographic data
Copyright year
2020
ISBN-Print
978-1-4985-9245-1
ISBN-Online
978-1-4985-9246-8
Publisher
Lexington, Lanham
Language
English
Pages
223
Product type
Edited Book
Table of contents
ChapterPages
Contents No access
Acknowledgments No access
Introduction No access Pages 1 - 14
1 When Makeup Gets Ugly No access
2 The Popularity of Fenty Beauty and How It Reflects the Online Beauty Community No access
3 Microcelebrity, Class, and Participatory Entitlement No access
4 Subscribe to My Empire No access
5 The Ladies’ Dressing Rooms No access
6 The Pigments of Patriarchy and Femme Trans Exclusion in the History of the “All Natural” Makeup Movement No access
7 “What’s the Point in Covering Them Up?” No access
