Act Like It&#039;s Your Business

Jonathan Flom

doi:10.5771/9780810891609

Summary

Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show.

In Act Like It’s Your Business:Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process—from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors.

A book of empowerment meant to shift the balance of control to actors themselves, Act Like It’s Your Business is aimed atprofessional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.

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Bibliographic data

Copyright year: 2013
ISBN-Print: 978-0-8108-9158-6
ISBN-Online: 978-0-8108-9160-9
Publisher: Rowman & Littlefield, Lanham
Language: English
Pages: 248
Product type: Book Titles

1. Contents No access
2. Preshow Announcement No access
3. Overture No access
1. Scene 1. Begin with Goals No access
2. Scene 2. What Is Branding? No access
3. Scene 3. How Does an Actor Begin to Craft a Brand? No access
4. Scene 4. You Have a Brand; Now What Do You Do with It? No access
5. Scene 5. The Six “Be’s” No access
6. ENTR’ACTE No access
1. Scene 1. General Audition Technique No access
2. Scene 2. Agents and Casting Directors No access
3. Scene 3. Equity versus Non-Equity No access
4. Scene 4. Contracts and Taking/Turning Down Work No access
5. Scene 5. Networking No access
6. Scene 6. The Cities Project No access
7. Bows No access
Recommended Reading No access Pages 241 - 242
Index No access Pages 243 - 246
About the Author No access Pages 247 - 248