Volume 70 (2016), Edition 1

The sharing economy promises great market potential for new and established firms to develop their business. Despite the strong growth potential that has been predicted, revenues and the number of active participants in the sharing economy continue...

Trust has been in the focus of research on business-to-consumer (B2C) e-commerce in the last decade. The rise of consumer-to-consumer (C2C) markets in the context of the sharing economy, however, has posed new challenges and questions regarding the...

Many business models in the sharing economy still have adoption problems among customers. This is especially due to providers not having sufficient regard for the specific nature of the sharing economy in their marketing activities. This...

Recognizing the harmful effect of negative reviews on the reputation of the hosts as well as a subjective nature of the travel experience judgements, accommodation sharing platforms, like Airbnb, have introduced the response option, empowering hosts...