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The Impact of YouTube on U. S. Politics
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Publisher:
2014
Summary
The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.
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Bibliographic data
Copyright year
2014
ISBN-Print
978-0-7391-8349-6
ISBN-Online
978-0-7391-8350-2
Publisher
Lexington, Lanham
Language
English
Pages
209
Product type
Book Titles
Table of contents
ChapterPages
Contents No access
Chapter One: The Participatory Web and YouTube No access Pages 1 - 22
Chapter Two: Political Message Development and Image Control No access
Chapter Three: Political Advertising and Fundraising via YouTube No access
Chapter Four: YouTube and Political Debates No access
Chapter Five: Elected Officials and YouTube No access
Chapter Six: The White House Channel: A Case Study in YouTube Communication No access
Chapter Seven: YouTube and Deliberative Democracy No access
Chapter Eight: YouTube and Democratic Engagement No access
Chapter Nine: YouTube and Politics: The Future No access
