The Impact of YouTube on U. S. Politics

LaChrystal D. Ricke

doi:10.5771/9780739183502

Summary

The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.

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Bibliographic data

Edition: 1/2014
Copyright Year: 2014
ISBN-Print: 978-0-7391-8349-6
ISBN-Online: 978-0-7391-8350-2
Publisher: Lexington, Lanham
Language: English
Pages: 209
Product Type: Monograph

1. Contents No access
Chapter One: The Participatory Web and YouTube No access Pages 1 - 22
1. Chapter Two: Political Message Development and Image Control No access
2. Chapter Three: Political Advertising and Fundraising via YouTube No access
3. Chapter Four: YouTube and Political Debates No access
1. Chapter Five: Elected Officials and YouTube No access
2. Chapter Six: The White House Channel: A Case Study in YouTube Communication No access
1. Chapter Seven: YouTube and Deliberative Democracy No access
2. Chapter Eight: YouTube and Democratic Engagement No access
3. Chapter Nine: YouTube and Politics: The Future No access
Bibliography No access Pages 187 - 204
Index No access Pages 205 - 208
About the Author No access Pages 209 - 209