zfwu is a scholarly journal. Through its interdisciplinary theoretical and practical orientation at the crossroads of economics and (practical) philosophy, it primarily provides the discipline as well as interested representatives of business, politics and other relevant institutions with a high level business and economic ethics discussion forum. The languages of publication are German and English.
Using sociological theoretical perspectives on the relationship between conflict and consumption, the article attempts to show why sustainable consumption is difficult to realize in the market structures of modern consumer society. Even if the...
Since the Brundtland Report in 1987 at the latest, i.e. for almost forty years, there has been discussions about the urgent need to increase acceptance and participation in favor of significantly more sustainable consumption worldwide. This has been...
The article demonstrates that naturalistic virtue ethics can grant sustainability a special, fundamental normative status. This implies that the integration into a sustainable life form has to be seen as a kind of foundational requirement for...
The concept of brand activism has recently gained in importance. Nevertheless, theoretically sound studies that address the impact of brand activism are still rare in many areas. This is especially the case with regard to the meaning of brand...
Consumer participation in sustainable consumption markets is hampered. The shift of consumption to the digital space offers opportunities to solve this dilemma. Effective sustainability communication plays a key role here. However, the analysis...
The text first (1) elaborates a theory of market communication, which merges into a conception of values (2), in order to (3) enter into sustainability communication and in (4 – 6) particularly pursue the relation of sustainability and time,...
The environmental and social relevance of supply chains is becoming increasingly clear. The introduction of supply chain legislation underscores the need to ensure human rights and environmental standards. Supply chain management in the textile...
In this contribution, fundamental considerations for promoting sustainable consumer behaviour through the development of corresponding marketing strategies are outlined. It serves as a practical tool for preparing marketing strategies to encourage...
What prevents consumers, who are confronted every day with decision-making dilemmas that are difficult to resolve in increasingly complex markets, from participating sustainably and translating their normative attitudes into appropriate consumer...