Social Media, Technology, and New Generations

Ahmet Atay; Mary Z. Ashlock

doi:10.5771/9781498550710

Summary

This book builds on existing conversations surrounding millennials and media use by examining Generation Z’s engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.

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Bibliographic data

Copyright year: 2022
ISBN-Print: 978-1-4985-5070-3
ISBN-Online: 978-1-4985-5071-0
Publisher: Lexington, Lanham
Language: English
Pages: 184
Product type: Edited Book

1. Contents No access
1. The Goal of the Book No access
2. Outline of the Book No access
3. References No access
1. 1. Motivations to Use Instagram and Snapchat No access
  2. Strategies to Engage Consumers through Social Media No access
  3. Research Methods No access
  4. 1. Self-branding No access
    2. Fashion Inspiration No access
  5. Interaction with Fashion Brands on Instagram and Snapchat No access
  6. Conclusion No access
  7. References No access
2. 1. Social Media and Digital Culture No access
  2. History of Dating and Matchmaking No access
  3. Tinder No access
  4. 1. Story 1 No access
    2. Story 2 No access
    3. Story 3 No access
  5. Conclusion No access
  6. References No access
3. 1. Introduction No access
  2. Media Ecology No access
  3. Media Depictions of Generation Z No access
  4. Interview of Generation Z Members No access
  5. The Myth of Multitasking No access
  6. New Media Effects on Generation Z No access
  7. Smartphones No access
  8. Social Media No access
  9. Conclusion No access
  10. References No access
4. 1. Who Are Millennials and Gen Z and What Are They Looking for? No access
  2. Use of the Media: Millennial versus Gen Z No access
  3. Digitalization and a New Type of Intelligence No access
  4. How to Engage the Two Generations No access
  5. Conclusion No access
  6. Notes No access
  7. References No access
1. 1. Introduction No access
  2. Who Am I and How Do I Communicate? No access
  3. Mary Z. Ashlock No access
  4. High Tech Creates Meaningful Experiences No access
  5. Yi Jasmine Wang No access
  6. I’m in Your Online Class, Too No access
  7. Lindsay J. Della No access
  8. Media Culture, Literacy, and Fandom No access
  9. Siobhan E. Smith-Jones No access
  10. Chronicling the Modern Student Activist: Digital Natives Sustain Engagement with Big Issues No access
  11. 1. Equipment Is Top-Notch No access
    2. The Year of Protests No access
  12. Conclusion No access
  13. References No access
2. 1. Introduction No access
  2. Understanding Generation Z No access
  3. Media and Digital Literacy No access
  4. Media and Digital Literacy Education No access
  5. 1. Internships No access
    2. Job Searching No access
    3. Communicating Culture No access
    4. Integrating Technology No access
  6. Conclusion No access
  7. References No access
3. 1. Introduction No access
  2. 1. The Rise of Tech-Savvy Generation Millennials and Z Consumers No access
    2. Framing Theory: Our Interpretive Framework No access
  3. Research Questions No access
  4. 1. The Selection of the Text Mining Method No access
    2. Data Collection and the Compilation of Corpus No access
    3. Data Pre-Processing and Analytical Methods No access
    4. Findings No access
    5. Key Phrase Extraction No access
    6. Topic Modeling Analysis No access
    7. Cross-Country Comparison No access
  5. 1. Limitations No access
  6. References No access
1. 1. Literature Review No access
  2. Methodology No access
  3. 1. Generation 1: Learning Curves No access
    2. Generation 1.5: The Discoverer No access
    3. Generation 2: The Managers No access
  4. Discussion No access
  5. References No access
2. 1. Introduction No access
  2. Nigeria and Its Media History: From “Magic Box” to Digitalization No access
  3. Conceptualizing Nigerian Media History and Generations No access
  4. Generational Continuity and Discontinuity No access
  5. 1. Conclusion No access
  6. Notes No access
  7. References No access
3. 1. Introduction No access
  2. Focus of the Study: Generation Z No access
  3. Study No access
  4. Conclusion No access
  5. Notes No access
  6. References No access
Index No access Pages 177 - 178
About the Contributors No access Pages 179 - 184