Presidential Candidate Images

Kenneth L. Hacker

doi:10.5771/9781461641209

Summary

This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections.

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Bibliographic data

Copyright year: 2004
ISBN-Print: 978-0-7425-3665-4
ISBN-Online: 978-1-4616-4120-9
Publisher: Rowman & Littlefield, Lanham
Language: English
Pages: 249
Product type: Edited Book

1. Table of Contents No access
Introduction: The Continued Importance of the Candidate Image Construct No access Pages 1 - 20
1. Campaigns and Candidate Images in American Presidential Elections No access Pages 21 - 48
2. Presidential Candidates' Personal Qualities: Computer Content Analysis No access Pages 49 - 64
3. Candidate Images when Things Go Sour: Reaction to Scandal No access Pages 65 - 84
4. The "Authentic Candidate": Extending Candidate Image Assessment No access Pages 85 - 104
5. A Dual-Processing Perspective of Candidate Image Formation No access Pages 105 - 132
6. The Effects of Political Advertising on Candidate Images No access Pages 133 - 150
7. Presidential Debates and Candidate Image Formation: 1992, 1996, 2000 No access Pages 151 - 176
8. Interpersonal Communication Styles of Political Candidates: Predicting Winning and Losing Candidates in Three U.S. Presidential Elections No access Pages 177 - 196
9. Meta-Analysis of Presidential Candidate Images No access Pages 197 - 210
10. Using Cognitive Measurement for Analysis of Candidate Images No access Pages 211 - 230
11. Measuring Candidate Images with Semantic Differentials No access Pages 231 - 236
Conclusion: Present and Future Directions for Presidential Candidate Image Research No access Pages 237 - 244
Index No access Pages 245 - 246
About the Contributors No access Pages 247 - 249