Here, for the first time, a general media theory is elaborated that examines media events for their communicative, material and semiotic aspects. This theory develops the fundamentals for a coherent description of simple and complex, new and old media as well as diverse media constellations. Alongside the conceptual categorisation of various approaches to media theory, this study is also equally concerned with natural, artificial, individual, and digital media, as well as mass media. In this book, Julia Genz and Paul Gévaudan deliver a foundational, interdisciplinary work, that is sure to be of interest for both experts and students, and for a broader readership.
