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Volume 42 (2013), Edition 12
WiSt - Wirtschaftswissenschaftliches Studium- Publisher:
- 2013
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Bibliographic data
- ISSN-Print
- 0340-1650
- ISSN-Online
- 0340-1650
- Publisher
- Vahlen, München
- Language
- German
- Product type
- Volume
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Netnography enables researchers to access online community members’ knowledge in order to obtain deep insights into the world of consumers. It combines qualitative research with advantages of quantitative methods through replacing previously...
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