Advertising and Design: Interdisciplinary Perspectives on a Cultural Field

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Content Full access Pages 5 - 6
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Your Ad Here ... No access Pages 7 - 14
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Multisensory Advertising & Design No access Pages 15 - 28
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The Sound of Image No access Pages 29 - 44
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Semiotics of Advertising and the Discourse of Consumption No access Pages 45 - 60
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Multiple Mona Lisa No access Pages 61 - 78
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Advertising Effects Despite Scepticism: Eroticism, Humour, and Celebrities No access Pages 79 - 94
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Advertising No access Pages 95 - 114
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Wine Advertising and Biography No access Pages 115 - 132
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Under the spell of the lottery - warning included No access Pages 133 - 144
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»Raise the flag and make propaganda.« No access Pages 145 - 154
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Pop & Ads No access Pages 155 - 174
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»The Voice« of the music industry No access Pages 175 - 190
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Capitalism Propaganda No access Pages 191 - 200
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›... things that people don''t need to have but that - for some reason - would be a good idea to give them.‹ No access Pages 201 - 226
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Authors No access Pages 227 - 232
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