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Edited Book No access
Recasting the Disney Princess in an Era of New Media and Social Movements
Editors:
Publisher:
2020
Summary
In the late 2000s, the Walt Disney Company expanded, rebranded, and recast itself around “woke,” empowered entertainment. This new era revitalized its princess franchise, seeking to elevate its female characters into heroes who save the day. Recasting the Disney Princess in an Era of New Media and Social Movements analyzes the way that the Walt Disney Company has co-opted contemporary social discourse, incorporating how audiences interpret their world through new media and activism into the company’s branding initiatives, programming, and films. The contributors in this collection study the company’s most iconic franchise, the Disney princesses, to evaluate how the company has addressed the patriarchy its own legacy cemented. Recasting the Disney Princess outlines how the current Disney era reflects changes in a global society where audiences are empowered by new media and social justice movements.
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Bibliographic data
Edition
1/2020
Copyright year
2020
ISBN-Print
978-1-7936-0401-9
ISBN-Online
978-1-7936-0402-6
Publisher
Lexington, Lanham
Language
English
Pages
348
Product type
Edited Book
Table of contents
ChapterPages
Contents No access
Acknowledgments No access
Prologue No access
1. Recasting the Disney Princess in an Era of New Mediaand Social Movements No access
2. Diversity Sells No access
3. Sofia the First No access
4. From Princess to Heroine No access
5. Pop, Hip-Hop, and the “Hamiltonization” ofthe Disney Soundtrack No access
6. Elena of Avalorand Mama Coco No access
7. #NolaBorn No access
8. Moana No access
9. #MakeMulanRight No access
10. Pocahontas No access
11. A Whole New Worldview No access
12. Belle No access
13. “Let It Go” as Radical Mantra No access
14. Shuri of Wakanda, the People’s Princess No access
15. Maleficent No access
16. Disney’s Social Consciousness No access
17. “It’s Good to Be Bad” No access
18. No Capes Needed No access
19. The Women of Wakanda No access
20. Culture Wars and the Politics of Finding Dory No access
Epilogue No access Pages 339 - 340
Index No access Pages 341 - 344
About the Editorand Contributors No access Pages 345 - 348
