Audio Branding Yearbook 2013/2014: ((( ABA ))) Audio Branding Academy

Kai Bronner; Rainer Hirt; Cornelius Ringe

doi:10.5771/9783845251875

Summary

After previous events in Hamburg, New York and Oxford, the Audio Branding Congress 2013 took place in Moscow. The Audio Branding Academy organized the event in cooperation with the Higher School of Economics Moscow, the Humboldt University Berlin and its Russian partner DigiSky.

According to the motto „Sound Opportunities“, technological trends as well as the conditions for the development of new business in the Russian market were being discussed by experts from 15 countries. Furthermore, the Audio Branding Award 2013 was given to the best practice cases presented at the Congress.

This Yearbook includes articles of the best practice cases from the Audio Branding Award, contributions from the scientific Call for Papers, a documentation of the market survey Audio Branding Barometer 2013, results of a study, analysing 300 top brands in 10 countries with regards to their use of music and sound as well as articles about current developments and opportunities in the audio branding industry.

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Bibliographic data

Edition: 1/2014
Copyright Year: 2014
ISBN-Print: 978-3-8487-1073-7
ISBN-Online: 978-3-8452-5187-5
Publisher: Nomos, Baden-Baden
Language: English
Pages: 28
Product Type: Edited Book

Titelei/Inhaltsverzeichnis No access Pages 1 - 10
Audio Branding Congress 2013 Summary No access Pages 11 - 28
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Audio Branding Barometer 2013 No access Pages 29 - 42
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Global Audio Branding Check 2013 No access Pages 43 - 48
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Audio Branding and Its Legal Use No access Pages 49 - 54
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1. Case Study Emporia No access Pages 55 - 62
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2. MetrôRio Sound Branding. The First Mass Transit in Latin America to Apply Sound Branding No access Pages 63 - 72
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3. Sound Architecture Iguatemi Shopping Mall No access Pages 73 - 80
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4. Ritter Sport: The Sound of Chocolate – An Audio Branding Case Study No access Pages 81 - 96
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1. Acoustic Branding on the Internet: An Empirical Exploration for Dräger No access Pages 97 - 114
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2. Sound Quality vs. Sound Identity. The Perceptibility of Audio Logos Under Everyday Conditions of Transmission and Reception No access Pages 115 - 124
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3. Match the Balanced Congruence – Theoretical Framework for Optimal Fit in Brand Artist Partnerships No access Pages 125 - 138
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1. Audio Design and Branding for the Internet of Everything No access Pages 139 - 148
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2. Nine Ways Out of Telephone Hell No access Pages 149 - 154
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3. Space No access Pages 155 - 158
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About the Authors No access Pages 159 - 170