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Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2017
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Volume 6 (2017), Issue 3
SCM Studies in Communication and Media- Publisher:
- 2017
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Bibliographic data
- ISSN-Print
- 2192-4007
- ISSN-Online
- 2192-4007
- Publisher
- Nomos, Baden-Baden
- Language
- German
- Product Type
- Volume
Articles
Article
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Page 218 - 239
This article develops a model to explain contradictory findings on the effects of repeated exposure to persuasive communication. The model’s starting point is the repetition frequency of a given stimulus. This determines - in interaction with...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2017
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Page 240 - 261
On contemporary online news sites, readers are simultaneously exposed to journalistic articles and social reactions toward these messages. Two online experiments (N = 252) addressed whether negative user reactions can attenuate the persuasive...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2017
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Page 262 - 299
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2017
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Page 300 - 314
On the basis of four focus group discussions (N = 32) that were conducted in June 2015, the present study investigates the attribution and assessment of corporate responsibility by citizens. To obtain more differentiated insight into the attribution...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2017
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Article
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Page 217 - 217
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2017
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