Creating Great Visitor Experiences

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1. Contents No access
2. Foreword No access
3. Preface No access
1. Focusing on the Visitor Experience No access Pages 1 - 6
2. Understanding Museum Visitors and the Impact of the Visitor Experience No access Pages 7 - 14
3. Learning about Your Museum’s Visitors No access Pages 15 - 24
4. Visitor Mapping: Charting Visitor Routes through Your Institution No access Pages 25 - 34
5. Start with the Basics: Making the Museum Itself Welcoming No access Pages 35 - 48
6. Articulating What Service Means to You No access Pages 49 - 56
7. Determining the Structure of Your Frontline Team No access Pages 57 - 64
8. Merging Security and Service No access Pages 65 - 76
9. Hiring Your Dream Team No access Pages 77 - 86
10. Training to Develop a Dynamic Service Team No access Pages 87 - 104
11. Building Strong Morale and a Professional Frontline Team No access Pages 105 - 112
12. Developing a Culture of Service throughout Your Museum No access Pages 113 - 124
Index No access Pages 125 - 126
About the Author No access Pages 127 - 128