The New Formula For Cool: Science, Technology, and the Popular in the American Imagination

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Frontmatter Full access Pages 1 - 4 Download chapter (PDF)
Table of Contents Full access Pages 5 - 6 Download chapter (PDF)
Acknowledgements No access Pages 7 - 10
Introduction No access Pages 11 - 22
The Conquest of Cool No access Pages 23 - 44
The American Information Society and the Crisis of Scientific Legitimation No access Pages 45 - 72
Nerd Alert No access Pages 73 - 90
Cool Forensics and the Spectacle of Technoscience in CSI: Crime Scene Investigation, CSI: Miami, and CSI: NY No access Pages 91 - 128
Geek Cool and the Comedy of Science in The Big Bang Theory No access Pages 129 - 170
Only The Cool Survive No access Pages 171 - 222
From Nerds to iCons No access Pages 223 - 282
Beyond the Formula No access Pages 283 - 296
References No access Pages 297 - 332
Index No access Pages 333 - 346