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Branding the Teleself
Media Effects Discourse and the Changing Self
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Publisher:
2007
Summary
Branding the Teleself is a discourse on the standard history social scientific study of media effects with the purpose of revealing changes in how our selves have been reconceived in its study and how the discourse generated further important changes in the self, and how our everyday selves shape and are shaped by social, economic, and political structures. It uncovers a self that has developed through various stages to become a new self that Ernest A. Hakanen dubs the teleself, one that knowingly delivers itself to the media for the sake of the global market place. The teleself is a brand, and this identity is a product that could be differentiated to a degree from other products, and the self is mere packaging that gives the illusion of product differentiation. This is the illusory power of names and naming.
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Bibliographic data
Copyright year
2007
ISBN-Print
978-0-7391-1733-0
ISBN-Online
978-0-7391-5258-4
Publisher
Lexington, Lanham
Language
English
Pages
125
Product type
Book Titles
Table of contents
ChapterPages
Table of Contents No access
Figures No access
Acknowledgements No access
Introduction: Branding the Teleself No access Pages 1 - 6
1: Branded: An Essay on the Teleself No access Pages 7 - 14
2: Tools for Analysis: Social Psychology as History, the Social Grid, and Kuhn's Influence on Media Effects History No access Pages 15 - 34
3: The Passive Self No access Pages 35 - 48
4: The Active Self No access Pages 49 - 60
5: The Commodified Self No access Pages 61 - 70
6: A Turn to the Teleself No access Pages 71 - 92
7: Ferment of the Teleself: Releasing the Free Agent No access Pages 93 - 100
Appendix: Poststructuralism and Critical Theory No access Pages 101 - 116
