Marketing ZFP

doi:10.15358/0344-1369-2025-3

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Zeitschrift

Marketing ZFP

Marketing ZFP - Journal of Research and Management

Herausgeber:innen:: Daniel Baier, University of Bayreuth, Germany Yasemin Boztug, University of Goettingen, Germany Heribert Gierl, University of Augsburg, Germany Andrea Gröppel-Klein, Saarland University, Germany Lutz Hildebrand, Humboldt-University of Berlin, Germany Joerg Koenigstorfer, Technical University of Munich, Germany Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany Hans Mühlbacher, University of Monaco, Principality of Monaco Henrik Sattler, University of Hamburg, Germany Bernhard Swoboda, University of Trier, Germany Dirk Temme, University of Wuppertal, Germany Udo Wagner, Modul University Vienna, Austria
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2018 - Jahrgang 40

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Kein Zugriff

Jahrgang 40 (2018), Heft 1

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...

Verlag C.H.Beck, München 2018

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2017 - Jahrgang 39

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Teilzugriff

Jahrgang 39 (2017), Heft 4

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 2017

Autor:innen:

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Jahrgang 39 (2017), Heft 3

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...

Verlag C.H.Beck, München 2017

Autor:innen:

Ausgabe

Teilzugriff

Jahrgang 39 (2017), Heft 2

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...

Verlag C.H.Beck, München 2017

Autor:innen:

Ausgabe

Teilzugriff

Jahrgang 39 (2017), Heft 1

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 2017

Autor:innen:

2016 - Jahrgang 38

Ausgabe

Teilzugriff

Jahrgang 38 (2016), Heft 4

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...

Verlag C.H.Beck, München 2016

Autor:innen:

Ausgabe

Teilzugriff

Jahrgang 38 (2016), Heft 3

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...

Verlag C.H.Beck, München 2016

Autor:innen:

Ausgabe

Kein Zugriff

Jahrgang 38 (2016), Heft 2

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 2016

Autor:innen:

Ausgabe

Kein Zugriff

Jahrgang 38 (2016), Heft 1

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 2016

Autor:innen:

2015 - Jahrgang 37

Ausgabe

Kein Zugriff

Jahrgang 37 (2015), Heft 4

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 2015

Autor:innen: