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Zeitschrift
Marketing ZFP
Marketing ZFP - Journal of Research and Management
Herausgeber:innen:
Daniel Baier, University of Bayreuth, Germany | Yasemin Boztug, University of Goettingen, Germany | Heribert Gierl, University of Augsburg, Germany | Andrea Gröppel-Klein, Saarland University, Germany | Lutz Hildebrand, Humboldt-University of Berlin, Germany | Joerg Koenigstorfer, Technical University of Munich, Germany | Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany | Hans Mühlbacher, University of Monaco, Principality of Monaco | Henrik Sattler, University of Hamburg, Germany | Bernhard Swoboda, University of Trier, Germany | Dirk Temme, University of Wuppertal, Germany | Udo Wagner, Modul University Vienna, Austria
Verlag:
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2022 - Jahrgang 44
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Jahrgang 44 (2022), Heft 4
Verlag C.H.Beck, München 2022
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Jahrgang 44 (2022), Heft 3
Verlag C.H.Beck, München 2022
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Jahrgang 44 (2022), Heft 2
Verlag C.H.Beck, München 2022
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Jahrgang 44 (2022), Heft 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2022
Autor:innen: | | | | |
2023 - Jahrgang 45
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Jahrgang 45 (2023), Heft 1
Verlag C.H.Beck, München 2023
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2021 - Jahrgang 43
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Jahrgang 43 (2021), Heft 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2021
Autor:innen: | | | | | | | | | |
Ausgabe
Teilzugriff
Jahrgang 43 (2021), Heft 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2020
Autor:innen: | | | | | | | | |
Ausgabe
Teilzugriff
Jahrgang 42 (2020), Heft 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...