Marketing ZFP

doi:10.15358/0344-1369-2025-3

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Zeitschrift

Marketing ZFP

Marketing ZFP - Journal of Research and Management

Herausgeber:innen:: Daniel Baier, University of Bayreuth, Germany Yasemin Boztug, University of Goettingen, Germany Heribert Gierl, University of Augsburg, Germany Andrea Gröppel-Klein, Saarland University, Germany Lutz Hildebrand, Humboldt-University of Berlin, Germany Joerg Koenigstorfer, Technical University of Munich, Germany Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany Hans Mühlbacher, University of Monaco, Principality of Monaco Henrik Sattler, University of Hamburg, Germany Bernhard Swoboda, University of Trier, Germany Dirk Temme, University of Wuppertal, Germany Udo Wagner, Modul University Vienna, Austria
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1991 - Jahrgang 13

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Jahrgang 13 (1991), Heft 1

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1991

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1990 - Jahrgang 12

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Jahrgang 12 (1990), Heft 4

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1990

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Jahrgang 12 (1990), Heft 3

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1990

Autor:innen:

Ausgabe

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Jahrgang 12 (1990), Heft 2

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1990

Autor:innen:

Ausgabe

Kein Zugriff

Jahrgang 12 (1990), Heft 1

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1990

Autor:innen:

1989 - Jahrgang 11

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Jahrgang 11 (1989), Heft 4

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1989

Autor:innen:

Ausgabe

Kein Zugriff

Jahrgang 11 (1989), Heft 3

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1989

Autor:innen:

Ausgabe

Kein Zugriff

Jahrgang 11 (1989), Heft 2

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1989

Autor:innen:

Ausgabe

Kein Zugriff

Jahrgang 11 (1989), Heft 1

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1989

Autor:innen: