Marketing ZFP

doi:10.15358/0344-1369-2025-3

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Zeitschrift

Marketing ZFP

Marketing ZFP - Journal of Research and Management

Herausgeber:innen:: Daniel Baier, University of Bayreuth, Germany Yasemin Boztug, University of Goettingen, Germany Heribert Gierl, University of Augsburg, Germany Andrea Gröppel-Klein, Saarland University, Germany Lutz Hildebrand, Humboldt-University of Berlin, Germany Joerg Koenigstorfer, Technical University of Munich, Germany Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany Hans Mühlbacher, University of Monaco, Principality of Monaco Henrik Sattler, University of Hamburg, Germany Bernhard Swoboda, University of Trier, Germany Dirk Temme, University of Wuppertal, Germany Udo Wagner, Modul University Vienna, Austria
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1996 - Jahrgang 18

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Jahrgang 18 (1996), Heft 1

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1996

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1995 - Jahrgang 17

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Jahrgang 17 (1995), Heft 4

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1995

Autor:innen:

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Jahrgang 17 (1995), Heft 3

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1995

Autor:innen:

Ausgabe

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Jahrgang 17 (1995), Heft 2

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1995

Autor:innen:

Ausgabe

Kein Zugriff

Jahrgang 17 (1995), Heft 1

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1995

Autor:innen:

1994 - Jahrgang 16

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Jahrgang 16 (1994), Heft 4

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1994

Autor:innen:

Ausgabe

Kein Zugriff

Jahrgang 16 (1994), Heft 3

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1994

Autor:innen:

Ausgabe

Kein Zugriff

Jahrgang 16 (1994), Heft 2

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1994

Autor:innen:

Ausgabe

Kein Zugriff

Jahrgang 16 (1994), Heft 1

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1994

Autor:innen:

1993 - Jahrgang 15

Ausgabe

Kein Zugriff

Jahrgang 15 (1993), Heft 4

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1993

Autor:innen: