Find a Niche and Scratch It

Robert L. Perry

doi:10.5771/9781566995238

Zusammenfassung

Jesus was uniquely adept in the art of "reading" people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation's strengths and the needs of its community, and to develop strategies for effective ministry.

Schlagworte

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Bibliographische Angaben

Copyrightjahr: 2003
ISBN-Print: 978-1-56699-275-6
ISBN-Online: 978-1-56699-523-8
Verlag: Rowman & Littlefield, Lanham
Sprache: Englisch
Seiten: 130
Produkttyp: Monographie

Inhaltsverzeichnis

KapitelSeiten

1. CONTENTS Kein Zugriff
2. FOREWORD Kein Zugriff
3. ACKNOWLEDGMENTS Kein Zugriff
INTRODUCTION Kein Zugriff Seiten 1 - 14
Chapter 1: Hope for the Struggling Congregation Kein Zugriff Seiten 15 - 22
Chapter 2: Where Do We Have the Muscle? Kein Zugriff Seiten 23 - 36
Chapter 3: How Can We Use Our Muscle to Build More Muscle? Kein Zugriff Seiten 37 - 52
Chapter 4: Where Are the Lost Fragments? Kein Zugriff Seiten 53 - 80
Chapter 5: The Who and How of Niche Marketing Kein Zugriff Seiten 81 - 100
Chapter 6: A Sample Process for Developing a Niche Marketing Plan Kein Zugriff Seiten 101 - 116
Chapter 7: Your Congregation Restaurant or Home-Delivered Meals? Kein Zugriff Seiten 117 - 122
Notes Kein Zugriff Seiten 123 - 126
BIBLIOGRAPHY Kein Zugriff Seiten 127 - 130