The Promise of Diversity

Zusammenfassung

Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young – lesbian, gay and black – sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.

Schlagworte

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Bibliographische Angaben

Copyrightjahr

2017

ISBN-Print

978-3-8376-3754-0

ISBN-Online

978-3-8394-3754-4

Verlag

transcript, Bielefeld

Reihe

Postcolonial Studies

Band

29

Sprache

Englisch

Seiten

298

Produkttyp

Monographie