Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.For more information for authors and subscribers, see www.marketing-zfp.de.
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Bibliographische Angaben
ISSN-Print
0344-1369
ISSN-Online
0344-1369
Verlag
Vahlen, München
Sprache
Deutsch
Produkttyp
Ausgabe
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Verlag C.H.Beck, München 2018
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Verlag C.H.Beck, München 2018
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Numerous brands belong to product categories such as perfume, sexy underwear, other clothing, jewellery, and cosmetics that are naturally linked to sexiness. Including erotic cues in advertisements can transfer meanings to these products and brands...
Verlag C.H.Beck, München 2018
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To date, it is unknown whether different representations of psychological distance are linked to environmental and health issues (potentially even outside people’s conscious control), and whether they have an influence on donation preferences in...
Verlag C.H.Beck, München 2018
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The present article examines the effectiveness of charisma training for sales personnel. A literature review on the concept of charisma and related research on training provide the foundation for a conceptual model and empirical investigation....
Verlag C.H.Beck, München 2018
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Online-Marktplätze sind ein wichtiger Bestandteil des Online-Handels. Sie zeichnen sich durch einen Betreiber aus, der die Infrastruktur für die Vermarktung von Produkten zur Verfügung stellt. Neben Online-Angeboten zu festen Preisen und...