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Verlag C.H.Beck, München 2014
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Jahrgang 36 (2014), Heft 2
Marketing ZFP- Zeitschrift:
- Marketing ZFP
- Verlag:
- 2014
Über die Zeitschrift
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.For more information for authors and subscribers, see www.marketing-zfp.de.
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Bibliographische Angaben
- ISSN-Print
- 0344-1369
- ISSN-Online
- 0344-1369
- Verlag
- Vahlen, München
- Sprache
- Deutsch
- Produkttyp
- Ausgabe
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Seite 67 - 68
Sonderausgabe zu Ehren von Joachim Zentes - Zum Inhalt von Heft 2-2014
Verlag C.H.Beck, München 2014
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Seite 69 - 81
The objective of this article is to assess how and under what conditions the arrangement of organic food products in conventional retail stores influences consumers’ attitudes towards the retailer’s range of organic foods and the overall image...
Verlag C.H.Beck, München 2014
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Seite 82 - 95
Although line and brand extensions have become widely used strategies¬¬ not only by manufacturers, but also by retailers, success factors of private label extensions have rarely been addressed in past research. Additionally, only a small number of...
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Seite 96 - 106
This paper deals with smartphone experiences related to consumption activities and, more specifically, to shopping. If several studies, based on adoption models, show that consumers are ready to use their smartphones widely while shopping, including...
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Seite 107 - 118
Online shopping is a trend in almost all retail and wholesale sectors and enjoys remarkable growth rates. Many retailers and wholesalers have introduced online sales channels in recent years or are planning to do so in the near future. SMEs (small...
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Seite 119 - 130
Prior research has considered online retailing mainly as equivalent to customers shopping through “the Internet channel”. With regard to the advancing evolution of mobile shopping, this perspective is no longer applicable for research and...
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Seite 131 - 140
This paper investigates the role and contribution of marketing-mix elements in the competitive landscape of the food retailing industry. A literature review focusing on the effects of assortment, price, and location is presented in order to explore...
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Seite 141 - 150
Leading international retailers have shifted their attention to developing countries, pursuing different format transfer strategies to succeed within local competition. However, little is known regarding whether such retailers can use their core...
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Seite 151 - 162
Choosing the “right” time is a broadly accepted success factor in new product development. However, the inconsistency of empirical findings on the timing of projects suggests that the range of relevant influencing factors is wider than expected....
Verlag C.H.Beck, München 2014
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