zfwu Zeitschrift für Wirtschafts- und Unternehmensethik

The objects of research in economic philosophy are the practices of business and the theories that deal with business. We have fanned out this field of research with different variants of a four-field matrix in order to clarify that both theoretical...

The concept of brand activism has recently gained in importance. Nevertheless, theoretically sound studies that address the impact of brand activism are still rare in many areas. This is especially the case with regard to the meaning of brand...