zfwu Zeitschrift für Wirtschafts- und Unternehmensethik

In this contribution, fundamental considerations for promoting sustainable consumer behaviour through the development of corresponding marketing strategies are outlined. It serves as a practical tool for preparing marketing strategies to encourage...

The article demonstrates that naturalistic virtue ethics can grant sustainability a special, fundamental normative status. This implies that the integration into a sustainable life form has to be seen as a kind of foundational requirement for...

Using sociological theoretical perspectives on the relationship between conflict and consumption, the article attempts to show why sustainable consumption is difficult to realize in the market structures of modern consumer society. Even if the...

What prevents consumers, who are confronted every day with decision-making dilemmas that are difficult to resolve in increasingly complex markets, from participating sustainably and translating their normative attitudes into appropriate consumer...

The environmental and social relevance of supply chains is becoming increasingly clear. The introduction of supply chain legislation underscores the need to ensure human rights and environmental standards. Supply chain management in the textile...

Consumer participation in sustainable consumption markets is hampered. The shift of consumption to the digital space offers opportunities to solve this dilemma. Effective sustainability communication plays a key role here. However, the analysis...

Since the Brundtland Report in 1987 at the latest, i.e. for almost forty years, there has been discussions about the urgent need to increase acceptance and participation in favor of significantly more sustainable consumption worldwide. This has been...

The text first (1) elaborates a theory of market communication, which merges into a conception of values (2), in order to (3) enter into sustainability communication and in (4 – 6) particularly pursue the relation of sustainability and time,...