Zeitschrift für Unternehmensgeschichte

In between euphoria of action, faiture and impotence euvironment, state and people’s economy in the GDR The environmental history of the GDR is characterized by a strong discrepancy: While the East German state in the 80s was in an ecological...

The 1970s are a crucial decade for understanding the modern financial landscape but it is still relatively unexplored in financial history. It was marked by the end of the Bretton Woods regime, the progressive liberalisation of finance, the return...

The short dream of an industrial nuclear age. The failed entry of the West German chemical industry into nuclear power during the 1960s and 70s. With the increase in energy consumption during the boom years the composition of energy sources in West...

When the guns fell silent in Europe after the Third Reich’s unconditional surrender in May 1945, the Netherlands was confronted with the fact that Germany, its most important trading partner since the late19th century, was in ruins. In the pre-war...

This article examines a set of German immigrant entrepreneurs in the Belgian fur industry before the First World War. Their role as «transnational entrepreneurs» organising cross-border firm activities in relation to economic integration and trade...

Expert or Scapegoat? The Pharmaceutical Salesmen as Marketing Instrument in the 20th Century Around 1900 German pharmaceutical companies began to hire so called «doctor visitors» (Ärztebesucher), who quickly became an indispensable element of...

In analysing the development of «modern marketing», business historians have focused on the late nineteenth and early twentieth centuries in the United States and Europe. This paper reviews the debates about the sources and timing of key changes...

Five decades of Stiftung Warentest – the history of a test institution seen in light of the economic restraints and political ideas The «Stiftung Warentest» was constructed as a hybrid between a corporation in the field of consumer information...