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WiSt - Wirtschaftswissenschaftliches Studium
WiSt Wirtschaftswissenschaftliches Studium – Zeitschrift für Studium und Forschung- Editors:
- Prof. Dr. Michael Lingenfelder, Universität Marburg (für Betriebswirtschaftslehre) Prof. Dr. Norbert Berthold, Universität Würzburg (für Volkswirtschaftslehre)
- Publisher:
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Volume 43 (2014), Issue 1
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Volume 43 (2014), Issue 1
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Volume 43 (2014), Issue 1
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Volume 43 (2014), Issue 1
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Volume 43 (2014), Issue 1
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Volume 43 (2014), Issue 1
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Volume 43 (2014), Issue 1
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Volume 43 (2014), Issue 1
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Volume 42 (2013), Issue 12
Netnography enables researchers to access online community members’ knowledge in order to obtain deep insights into the world of consumers. It combines qualitative research with advantages of quantitative methods through replacing previously...
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