Zeitschrift für Unternehmensgeschichte

Expert or Scapegoat? The Pharmaceutical Salesmen as Marketing Instrument in the 20th Century Around 1900 German pharmaceutical companies began to hire so called «doctor visitors» (Ärztebesucher), who quickly became an indispensable element of...

In analysing the development of «modern marketing», business historians have focused on the late nineteenth and early twentieth centuries in the United States and Europe. This paper reviews the debates about the sources and timing of key changes...

Five decades of Stiftung Warentest – the history of a test institution seen in light of the economic restraints and political ideas The «Stiftung Warentest» was constructed as a hybrid between a corporation in the field of consumer information...

Handelsreisende spielten für den Verkauf und Vertrieb von Produkten seit dem 19. Jahrhundert eine bedeutende Rolle. Der britische Historiker Roy Church hat betont, die Distributionskanäle seien für Unternehmen lange «vital sources of...