Zeitschrift für Unternehmensgeschichte

From a «moral institution» to a marketing oriented financial service provider – the corporate cultural altering of the DSGV in the mirrow of its marketing strategies This paper analyses marketing historic change of German Savings Banks and...

From «Bank Power» to the Leitmotif of the German Production Regime: Bank-Industry Interlocks at the Beginning of the 20th CenturyThis article offers a structural analysis of corporate interlocks at the beginning of the 20th century. The key period...

Knowledge Transfer, Learning-by-doing, or Investment? Explaining Labour Productivity Growth in the Plants of Deutsche Sprengchemie GmbH, 1937-1943During World War II German armament firms increased their labour productivity considerably and...

«[…] so far, only sunny days […]» Setting up Volkswagen’s dealership network, 1948-1967The dealership network at Volkswagen is exemplary for the automobile industry’s overall sales organisation – in other words, for the distribution of...

Bought History. The ‹Friends of Albert Vögler›, Gert von Klass, and the Development of German Entrepreneurial Historiography after 1945The reinvention of German business history as a serious, widely respected and institutionalised academic...

Image Cultivation as Soup Promotion The Usage of Slides and Films in the Swiss Food Industry – The Example of MaggiIn Switzerland, the food industry was among the first to explore the medium of film as part of its corporate marketing and...

Siemens and the Beginn ings of Soviet Trade: The Importance of Trust for Economic ActionSiemens was the largest electrotechnical company operating in Russia before 1914. Beginning during World War I, and finally as a result of the Bolshevik...

Probing the Limits of the Law: The Adaptation of the Legal Alcohol Industries to the Conditions of National Prohibition in the United States, 1920 to 1933The constitutional alcohol prohibition in the U.S., which came into effect in January 1920, and...

From programming bureau to global software producer – the success factors for the SAP company from its foundation to the R/3-software boom, 1972-1996People thinking of software usually mention two names: Microsoft and SAP. The fact that SAP is a...

Between projection screen and area of action Space conceptions at Bayer and PCAC, 1890-1914The following paper seeks to conceive space as a core category of corporate organization, especially in periods of structural change. Based on two case...

The Relation between Nazi-Regime and Businesses – Pressure or Cooperation?Many studies on business history of Nazi Germany suggest that, after the implementation of the Four Year Plan in 1936, German private industry was directly or indirectly –...

Digitalisation and De-regulation of telecommunication. Interaction of processes of innovation and institutional general conditions on the example of the Swiss PTT (1970-98)The main aim of this article is to show in a historical context not only the...

The Interweaving of Enterprises in Organized Capitalism – A comparison between Germany and the United States 1896-1936In the late nineteenth century, a relatively dense network was created among companies by the directors sitting on the Boards of...

«An endlessly vast area for the expansion of our business » – Marketing Strategies of the Siemens Company in the Chinese Market, 1904-1937The German electronic manufacturer Siemens has been active in the Chinese market since the 1870s and...

Securing Continuity through Transformation. The Development of the Bramsche Based Family Firm Sanders from Proto-Industrial Trade to Industrial Mill.This essay deals with the Bramsche (North West Germany) based textile firm Sanders which started as...