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Editorial

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ChapterPages

Titelei/Inhaltsverzeichnis Pages 1 - 1
Editorial Pages 2 - 3
Effect of the Information about the Use and Non-Use of Photoshopping of Female Ad Models on Brand Attitudes of Young Female Consumers Pages 4 - 37
No access, chapter: Design of Cues on Supply Chain Encryption through Blockchain Technology and AnimalWelfare Compliance on Meat Product Packaging Pages 38 - 52
No access, chapter: Balancing Consumer Self-Benefits and Altruism in Online Shopping: Examining Consumer Preferences for Customized and Personalized Cause-Related Marketing Campaigns Versus Price Discounts Pages 53 - 74
No access, chapter: Effects of the Variation of Rhetorical Ambiguity on Advertising Persuasion: Mediating Role of the Mental Imagery and Moderating Role of the Tolerance to Ambiguity Pages 75 - 90

Bibliographic information

Cover of Volume: Marketing ZFP Volume 45 (2023), Edition 3

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Marketing ZFP - Journal of Research and Management

Volume 45 (2023), Edition 3

Authors:: , , , , , , , , , ,
Publisher: Vahlen, München
Publication year: 2023
ISSN-Online: 0344-1369
ISSN-Print: 0344-1369

Chapter information

Full access

Volume 45 (2023), Edition 3

Editorial

Authors:: ,
ISSN-Print: 0344-1369
ISSN-Online: 0344-1369

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