@article{2025:desing:rethink_p,
title = {Rethink: Planetary Perspectives on Circularity},
year = {2025},
note = {Circularity has advanced to a key strategy for transforming our
society: closing the loop is expected to enable economic profits
independent of resource consumption and its associated environmental
impacts (Blomsma & Brennan, 2017; Bocken et al., 2021; Circle
economy, 2023; Ellen MacArthur Foundation, 2019; European Commission,
2020). Thinking in circles and in systems is paramount for
transforming our society to stay within planetary boundaries (Desing,
Brunner, et al., 2020), yet specific circular strategies must target
specific problems. Circularity is not a panacea (Blum et al., 2020;
Geissdoerfer et al., 2017), thus it is important to distill when and
where circularity can contribute to planetary wellbeing (Wiedenhofer
et al., 2025). “Rethink” emerges as the most influential strategy:
from the way we use energy, over which activities deserve priority,
all the way to the role circularity itself can play.},
journal = {Swiss Journal of Business},
pages = {241--251},
author = {Desing, Harald},
volume = {79},
number = {3}
}