@article{2022:przgen:pr_und_pro,
title = {PR und Propaganda im Ukraine-Krieg. Die Unterschiede in den Kommunikationsstrategien sind offensichtlich},
year = {2022},
note = {In the Ukraine war, the opposing parties rely on different media
strategies. While Kiev is using modern PR methods to attract
international support, the Kremlin leadership in Moscow is relying on
propaganda, disinformation and fear-mongering. The driving force
behind the Ukrainian media offensive is President Volodymir Selenskyj,
whose video messages are cleverly adapted to national target groups.
President Vladimir Putin's appearances, whether at the long white
table or in front of a sea of Russian flags on Red Square, seem rather
out of date - in comparison. Russia's image is completely ruined.
Ukraine, on the other hand, is now attracting the worldwide attention
that it struggled for in vain in earlier years. The different
communication strategies are classified and evaluated from a
journalistic and communication science perspective.},
journal = {Communicatio Socialis (ComSoc)},
pages = {492--498},
author = {Pörzgen, Gemma},
volume = {55},
number = {4}
}