News softening as a strategy for adapting to platform logics. Introducing the concept of social news softening.

Inhaltsverzeichnis

Bibliographische Infos

Cover der Ausgabe: SCM Studies in Communication and Media Jahrgang 15 (2026), Heft 1
Open Access Vollzugriff

SCM Studies in Communication and Media

Jahrgang 15 (2026), Heft 1

Autor:innen:
Verlag
Nomos, Baden-Baden
Copyrightjahr
2026
ISSN-Online
2192-4007
ISSN-Print
2192-4007

Kapitelinformationen

Open Access Vollzugriff

Jahrgang 15 (2026), Heft 1

News softening as a strategy for adapting to platform logics. Introducing the concept of social news softening.

Autor:innen:
ISSN-Print
2192-4007
ISSN-Online
2192-4007
Kapitelvorschau:

News Softening beschreibt eine journalistische Strategie, um mithilfe bestimmter Inhalte (Soft News) oder einer soften Aufbereitung von Nachrichteninhalten maximale Aufmerksamkeit zu erlangen – dies ist auch ein Ziel der (algorithmenbasierten) Logiken sozialer Plattformen. Jedoch fehlt es weitgehend an empirischen Belegen, inwiefern eine Anpassung der Nachrichtenmedien an die Social Media-Logik auch mit News Softening einhergeht. Dies liegt insbesondere an einer fehlenden konzeptionellen Basis. Das traditionelle Softening-Konzept (Reinemann et al., 2012), das auf Basis der massenmedialen Logik entwickelt wurde, lässt sich aufgrund der daraus resultierenden Nicht-Beachtung von Social Media-spezifischen Softening-Aspekten nicht auf soziale Plattformen anwenden, ohne Gefahr zu laufen, den tatsächlichen Grad an News Softening zu unterschätzen. Aus diesem Grund entwickelt die vorliegende Arbeit, basierend auf der Konzeptualisierung der Social Media-Logik von Hermida und Mellado (2020) und daraus abgeleiteten Anpassungsstrategien, das Konzept „Social News Softening“. Dieses beinhaltet fünf Dimensionen – emotionality, subjectivity, individualization framing, sensational framing, audience orientation – und lässt sich als eine Weiterentwicklung des traditionellen Konzepts verstehen, indem es dessen Dimensionen und Merkmale (von denen viele auch für soziale Medien relevant sind) um Social Media-spezifische Dimensionen und Merkmale ergänzt. Zudem stellt die Arbeit Überlegungen an bezüglich der konkreten Ausgestaltung des Social News Softening-Konzepts im Hinblick auf Plattform-spezifische Affordances. Damit ist die Arbeit ein wichtiger Ausgangspunkt für dringend benötigte empirische Studien zur Erforschung von News Softening im Kontext von Plattformisierungsprozessen und zur Anpassung von Nachrichtenmedien an die Logiken sozialer Medien – und verknüpft dabei die Softening-Forschung mit aktuellen Fragen der Journalismus- und Qualitätsforschung.

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