Popularity cues in online media: A review of conceptualizations, operationalizations, and general effects

Inhaltsverzeichnis

Bibliographische Infos

Cover der Ausgabe: SCM Studies in Communication and Media Jahrgang 7 (2018), Heft 2
Open Access Vollzugriff

SCM Studies in Communication and Media

Jahrgang 7 (2018), Heft 2

Autor:innen:
Verlag
Nomos, Baden-Baden
Copyrightjahr
2018
ISSN-Online
2192-4007
ISSN-Print
2192-4007

Kapitelinformationen

Open Access Vollzugriff

Jahrgang 7 (2018), Heft 2

Popularity cues in online media: A review of conceptualizations, operationalizations, and general effects

Autor:innen:
ISSN-Print
2192-4007
ISSN-Online
2192-4007
Kapitelvorschau:

Internetnutzer_innen werden fortlaufend mit aggregierten Daten über die Beliebtheit von Gütern, Dienstleistungen oder (Medien-)Inhalten konfrontiert. Diese Popularitätshinweise (PH), die wir als metrische Informationen über das Verhalten von Nutzer_innen oder deren Bewertung von Entitäten definieren, fungieren als (soziale) Signale, an denen sich Anwender_innen orientieren können. Angesichts der hohen Relevanz von PH für Organisationen, Konsument_innen und nicht zuletzt Forscher_innen bietet dieser Beitrag einen Überblick über die Forschung zu PH. Wir stellen dafür 1) Überlegungen zu einer theoretischen Verankerung von PH an, geben 2) mithilfe einer systematischen Literatursynopse bestehender Studien (N = 61) einen Einblick in aktuelle Forschungsarbeiten und nutzen 3) die Befunde unseres Reviews, um bestehende Probleme in der PH-Forschung zu adressieren und Empfehlungen für künftige Forschungsvorhaben zu formulieren.

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