@article{2026:kirchschlaeger:steps_towa, title = {Steps Towards “Responsible” and Human-Centered “AI” – Some Ethical Considerations}, year = {2026}, note = {So-called “artificial intelligence (AI)” – more adequately referred to as “data-based systems (DS)” – opens ethical downsides and upsides. There is a necessity to identify precisely the ethical opportunities and risks of DS in order to promote the former and in order to avoid the latter – for the benefit of all people and the planet earth. Companies can contribute to the realization of DS with ethics by, first, living up to the exclusive human responsibility for machines; second, while running innovation- and research-processes, by implementing always right from the start an interaction between ethics and technologies; third, by promoting global human rights-based regulation of DS as well as the establishment of an International Data-Based Systems Agency (IDA) at the UN enforcing this global regulation of DS.}, journal = {Swiss Journal of Business}, pages = {77--82}, author = {Kirchschlaeger, Peter G.}, volume = {80}, number = {1} }