@article{2013:krmer:strategies,
title = {Strategies of Media Use},
year = {2013},
note = {Media use is theorized as strategic practice (in Bourdieu’s sense)
leading to longterm profits or governed by short-term tactic
orientations. By strategies of media use, the recipient adapts to the
structure of situations, media content and technologies, and they are
linked to social structure. The reach of such strategies (in terms of
stakes implied in them and profits) may extend beyond their scope,
i.e., the part of the subjective reality that enters into the process
of media selection and reception. At various levels such as that of
modality, focus, attitude, style, repertoire, and arrangements,
elements of strategies are chosen by agents to fulfill their aims and
to obtain gratifications. This praxeological analysis synthesizes
structural and phenomenological perspectives on media use.},
journal = {SCM Studies in Communication and Media},
pages = {199--222},
author = {Krämer, Benjamin},
volume = {2},
number = {2}
}