@article{2023:fehrer:rethinking,
title = {Rethinking service in a circular economy},
year = {2023},
note = {The circular economy (CE) narrative promotes closed-loop systems to
decouple economic activity from resource depletion. However, despite
increasing scholarly interest, CE remains theoretically
under-explored, often guided by practical issues and theories-in-use,
that are implicitly embedded in the industrial paradigm of linear
value chain thinking. There is a growing number of CE scholars calling
for a ‘Great Reset’ of traditional economic frameworks, suggesting
a departure from capitalism. Instead of a reset, this paper proposes a
recalibration of assumptions foundational to traditional economic
thought and suggests an alternative economic exchange model for CE—a
service-dominant (S-D) logic. S-D logic offers a holistic framework of
value cocreation and provides guidance to navigate change in complex
service ecosystems. The paper demonstrates that S-D logic is not only
compatible with the CE narrative but also reconciles the divergent
strands of CE research. It concludes by offering strategic
considerations to aid firms and entrepreneurs in navigating CE
transitions.},
journal = {SMR - Journal of Service Management Research},
pages = {130--146},
author = {Fehrer, Julia A. and Vargo, Stephen L.},
volume = {7},
number = {3}
}